The NBCU team hired Float Left to redesign and build the Universal+ streaming experience to launch on Roku, Android TV, Smart TV, iOS, Android, and web.

Personal Design Goals

• Create features that expand on Float Left’s foundational offering by adding flexible components to the design system and engineering library.
• “Immerse” the user in the content.
• Set proper user expectations and maintain a unified experience.

“Immerse” the user

• Current Offering: Traditional Carousels.
• New Treatment: Full-screen content rows.
• Current Offering: Single aspect ratio to represent all content.
• New Treatment: Three aspect ratios to represent different types of content.
• Current Offering: “Zoom” focus state.
• New Treatment: An enlarged focus state to showcase the artwork and maintain the grid system.

Rich User Interactions

• Current Offering: The user navigates to different “sections” to explore episodic or related content.
• New Treatment: Allow the user to remain in place and pull content into their space using dynamic elements.

Iterate